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July’s IPA Webinar with Linda Popky now available on demand!
“It was November 1923. Bandleader Paul Whiteman asked composer George Gershwin to create a concerto-like piece for an experimental jazz concert he was planning. The event program was quite long that night and the ventilation system broke. It was hot, the audience uncomfortable, and many of the pieces sounded similar. Gershwin’s new composition was second to last on the program. The room quieted. A haunting clarinet solo began, and American music was never the same.”
Great turnout for July 12/60 Teleseminar on Business Development & Strategic Partnering! Playback now available.
This month JW Arnold, PRSA IPA 2016 Chair Elect speaks with two members of the PR Consultants Group about how they find clients and how to partner strategically and successfully with other Indies. Here’s some of what they covered.
When and why to consider a strategic partnership
- Advantages for the client
- Advantages for the consultants
- Who takes the lead?
- Fielding a good team – finding and using qualified subcontractors
- Structuring non-compete agreements
- Handling fees, billing and admin
- Case study: J&J Consulting and Pushkin PR Strategic Partnership for CentraSight
Register today for the August IPA 12/60 Teleseminar – “Getting Paid: The Fine Art of Billing and Collection”
Last month we explored Business Development & Strategic Partnering with Jennifer Heinly and Jon Pushkin, both former IPA chairs and members of the PR Consultants Group. If you missed it, you can listen to a recording on the IPA site later this week.
This month our focus is “Getting Paid: The Fine Art of Billing and Collection.” Jim Tabaczynski of the JPT Group and Martin J. Habalewsky, and independent consultant, we be our special guests leading the discussion.
Jim & Martin will cover the pros and cons of:
- Retainer billing
- Hourly (time & materials)
Indie Tip: Involve an Advisory Board
Do you know one of the most important word-of-mouth marketing tactics is simply to create and advisory board?
Pick a small group of ardent supporters: clients, friends, family, industry leaders, or others. Feed them information about your business and what you’re doing. Meet with them consistently: once a quarter, once a month, once a week. Over lunch, at happy hour, or in a conference room. Whatever works. Solicit their input, ideas, and criticisms. Listen to them and act on what’s appropriate.
IPA announces partnership with Press Kit 24/7
PRSA’s Independent Practitioners Alliance is proud to announce a partnership with Press Kit 24/7 to offer discounts on online press kit technology, expert databases and a robust online contact management. To take advantage of the IPA discount rate, contact Drew Gerber at (404) 768-9736 or ldrewg@gmail.com and mention that you are a current member of PRSA’s Independent Practitioners Alliance.
About the CompanyPress Kit 24/7 is the brainchild of publicists with over forty years of experience. Its creators understand the speed at which public relations professionals need to work and what it takes to get the media’s attention. Press Kit 24/7 helps public relations practitioners thrill their clients with amazing online press kits that get them the exposure they desire. Press Kit 24/7 allows you to be more efficient and organized, so you can focus on what you do best.