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PR TechTalk: Key Infrastructure Tools and How We’re Using Them

Tips and tools from Michelle Olson, APR, general manager of Fingerpaint, and Aly Saxe, CEO of IRIS PR Software

A recording of this teleseminar is available here.

A proprietary tool just for us

In the November 12/60 Teleseminar we learned about a propriety tool built specifically for the public relations practitioner.

IRIS PR Software, a software as a service (SaaS) platform developed by company CEO Aly Saxe, which among other things solves the problem of disjointed record keeping and tracking of media outreach. While working as an agency founder, Aly and her team managed activities in spreadsheets and emails, and found it challenging to measure efforts made on behalf of their clients. Thus the birth of the product.