HomeSeptember, 2010 -

Indie Tip: Involve an Advisory Board

Do you know  one of the most important word-of-mouth marketing tactics is simply to create and advisory board?

Pick a small group of ardent supporters: clients, friends, family, industry leaders, or others. Feed them information about your business and what you’re doing. Meet with them consistently: once a quarter, once a month, once a week. Over lunch, at happy hour, or in a conference room. Whatever works. Solicit their input, ideas, and criticisms. Listen to them and act on what’s appropriate.