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May IPA 12/60 Now Available On Demand! Get to Their Hearts Through Their Mind’s Eye: Leveraging Effective Storytelling For Maximum Impact

A recording of this teleseminar is available here.

Storytelling is the essence of being human. That’s according to international security consultant and retired police Capt. Joseph Robinson. As humans, we think using images which can be evoked with words.

He uses Martin Luther King Jr.’s I Have A Dream speech as an example, as well as the photo of Kim Phuc, the 9-year-old Vietnamese girl running from a napalm attack during the Vietnam War. That image, taken on June 8, 1972, by AP Photographer Nick Ut, prompted worldwide conversation and forced change.