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Indie Tip: Involve an Advisory Board

Do you know  one of the most important word-of-mouth marketing tactics is simply to create and advisory board?

Pick a small group of ardent supporters: clients, friends, family, industry leaders, or others. Feed them information about your business and what you’re doing. Meet with them consistently: once a quarter, once a month, once a week. Over lunch, at happy hour, or in a conference room. Whatever works. Solicit their input, ideas, and criticisms. Listen to them and act on what’s appropriate.

When you bring people like this into the “inner sanctum” of your business, they become vested in helping you create the best processes, services and products possible. Not only are you getting sage advice from the good people you selected, but you’re developing a word-of-mouth sales force who will share solid information about your work within their many networks.

This is so simple and valuable. Don’t wait one week more. Contact some trusted associates, pick some dates, and get talking!

– Business Tribe Architect Ann N. Videan, APR, videanunlimited.com

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