HomeMarch, 2010 -

Value of Networks Go Beyond “Networking”

Public relations consultants can be some of the best – and worst – self-marketers and new business development experts.  Whether gung-ho champions of their brand or admittedly invisible and glad for whatever referrals come their way, PR pros need to find a better way to collaborate with smart colleagues, commiserate about ethics and legal issues, and communicate their strengths to referral sources and prospects.