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May IPA 12/60 Now Available On Demand! Get to Their Hearts Through Their Mind’s Eye: Leveraging Effective Storytelling For Maximum Impact
A recording of this teleseminar is available here.
Storytelling is the essence of being human. That’s according to international security consultant and retired police Capt. Joseph Robinson. As humans, we think using images which can be evoked with words.
He uses Martin Luther King Jr.’s I Have A Dream speech as an example, as well as the photo of Kim Phuc, the 9-year-old Vietnamese girl running from a napalm attack during the Vietnam War. That image, taken on June 8, 1972, by AP Photographer Nick Ut, prompted worldwide conversation and forced change.
March IPA 12/60 Now Available On Demand! “Get Your Marketing Unstuck and Into Action”
A recording of this teleseminar is available here.
According to presenter Robert Middleton, there are two types of “stuckness” that can keep you from marketing your business: 1.) logistical “stuckness”, when you don’t know the “how to”; and 2.) cognitive “stuckness”, when you know the “how to” but resist taking action.
Through his company, Action Plan Marketing, Robert has worked with thousands of people through individual consulting, workshops, seminars and online programs. He noticed, however, that after coaching clients and equipping them with the same information, some would take action and others would not.
March IPA Program! Get Your Marketing Unstuck and Into Action featuring Robert Middleton
Robert often says, “It’s not marketing that’s stressful…
…it’s your thoughts about marketing that are stressful.”
Join us Wednesday, March 30, 2016 2:00 p.m. Eastern / 11:00 a.m. Pacific
As much as independent professionals (of all kinds) want to grow their businesses, they frequently face what seem to be insurmountable challenges to effectively marketing their services and attracting more of their ideal clients.
But these challenges are, more often are not, internal not external.
The challenge to create a powerful marketing message, develop an attention-getting website or launch an effective marketing campaign are already established practices with years of proven strategies and techniques readily available in books, articles, online, and through courses and workshops.
PR TechTalk: Key Infrastructure Tools and How We’re Using Them
Tips and tools from Michelle Olson, APR, general manager of Fingerpaint, and Aly Saxe, CEO of IRIS PR Software
A recording of this teleseminar is available here.
A proprietary tool just for us
In the November 12/60 Teleseminar we learned about a propriety tool built specifically for the public relations practitioner.
IRIS PR Software, a software as a service (SaaS) platform developed by company CEO Aly Saxe, which among other things solves the problem of disjointed record keeping and tracking of media outreach. While working as an agency founder, Aly and her team managed activities in spreadsheets and emails, and found it challenging to measure efforts made on behalf of their clients. Thus the birth of the product.
December 9th Indie 12/60 Teleseminar (10:00 am Pacific): Who you gonna call? The Indie Help Desk!!!
When you have a computer problem, who do you call? The Help Desk! And, when you have a problem with your business? This month, you can call the “Indie Help Desk.”
We realized that no matter how long you’ve been in business, we will always have more to learn. And since sharing issues is a great way to get new methods of solving them, the December 12/60 Teleseminar is dedicated to helping you with those issues that may be plaguing your business: problem clients, billing and collection issues, work/life balance, health care and retirement, you name it! The collective brain trust assembled on our call will be there to offer their best practices and suggestions for your questions. If we don’t have the answer, odds are someone will be able to recommend someone who does. IPA chair-elect J.W. Arnold, a solo practitioner for 16 years, will moderate this unique opportunity to share your best tricks of the trade with other IPA colleagues. Use this link to register today!