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It’s been a couple of years since anyone blogged here and there’s a good reason for that!  The IPA Blog of PRSA’s Independent Practitioner’s Alliance has a new home on a brand new site launched in 2018 by PRSA national.  If you’re not a member, after you read about all the cool benefits you’ll want to be!  The PRSA Independent Practitioner’s Alliance section has enjoyed a growth rate of 44% over the past 2 years and that’s due to the efforts of our tireless executive committee volunteers who continue to bring important and timely information to our members that help us grow and thrive!  Let me just touch upon some of the benefits here and encourage you to join us!

PR tops lists of work-from-home jobs

One of the benefits of being an independent practitioner is the freedom to work in whatever type of environment you wish. Some rent office space; others maintain home offices. Personally, I’ve chosen to work from home since taking my PR consulting business full-time more than four years ago.

Being a fan of working from home, I was excited to read an article on Yahoo! recently by Kristina Cowan from payscale.com.  She identified five lucrative work-at-home jobs, and three of them were related to communications — PR, writing, and design. “Success with work-from-home jobs depends on self-motivation. and professional experience, freelancers say — the more you have of both, the better. You also must be disciplined and skilled at networking, so you can attract clients/contacts,” she wrote.  Read her full article here.

IPA virtual conference utilizes Facebook to help spread the word

PRSA IPA members and anyone interested in joining in during the section’s first virtual conference now have another promotional tool to help spread the word about the first-of-its-kind event: Facebook.

PRSA has created a Facebook event page for the PRSA IPA Virtual Conference – Big Business Solutions for Small Agencies.

It stands to reason that social media can support and connect independent public relations practitioners spread across the country and around the world. What better way to promote the IPA virtual conference than through a social media tool like Facebook?

Visit PRSA’s website for event registration and information.

IPA Membership Conference Call

The IPA will hold a members-only conference call on Wednesday, July 9 from 3:00 to 4:00 p.m. Eastern. The purpose of the call will be to share important information about your membership benefits in the IPA. Topics will include an overview of five new vendor discount programs, information about upcoming professional development programs and an open forum discussion.

There is no cost to participate in the call. PRSA will send the dial-in number to members. Simply dial in to learn more about the IPA and to share in the dialogue with independent practitioners across the country.

Independent Practitioners Survey

For independent practitioners one of the best sources of information and knowledge are other independent practitioners. Fortunately, every other year for the last eight years, Vincent Hazleton, APR, Ph.D., Fellow PRSA from Radford University in Virginia and Jay Rayburn, APR, Ph.D., Fellow PRSA from Florida State University have conducted a survey of business practice issues related to independent practitioners of public relations.

 The survey results are made available to independent practitioners and other members of PRSA, FPRA, SPRF, and other public relations professional organizations. Professors Hazleton and Rayburn present the findings at the PRSA International Conference and publish the results in Tactics.