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November IPA 12/60 Program: PR TechTalk: Key infrastructure tools and how we’re using them

November 4th, 2015

Wednesday, November 18, 2015, 10:00 am Pacific; 1:00 pm Eastern

Piggybacking on PRSA’s editorial theme in ComPRehension blog this month, New Technologies (best tech for PR Pros,) we thought we’d have a panel discussion on a relatively new tool among PR infrastructure tools, Iris PR Software.  It can be described as a  CRM tool (customer relationship management) for the PR community, which is a super cool and important idea.  This session will help you understand why.

We also invited Michelle Olson to return to talk in greater depth about the key tools she mentioned last month in our “growing your business” panel, and also because in her presentation we learned that she is an Iris user!

This is a preview of November IPA 12/60 Program: PR TechTalk: Key infrastructure tools and how we’re using them. Read the full post (462 words, estimated 1:51 mins reading time)
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IPA Session & Meet up Nov 9 at PRSA International Conference (Atlanta)

November 2nd, 2015

It’s time to start make your plans to attend the PRSAICON 2015 in Atlanta! When you select your sessions, think about attending our IPA session – “10 Tips for Going Solo from Mickey Mouse,” presented by IPA Chair Elect, JW Arnold.  This session will be held Tuesday, Nov 10 from 8-9:00 a.m.

This is a preview of IPA Session & Meet up Nov 9 at PRSA International Conference (Atlanta). Read the full post (154 words, estimated 37 secs reading time)
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IPA Session & Meet-up Nov 9 at PRSA International Conference (Atlanta)

October 22nd, 2015

Time to gear up for PRSAICON 2015 in Atlanta! When you select your sessions, think about attending our IPA session – “10 Tips for Going Solo from Mickey Mouse,” presented by IPA Chair Elect, JW Arnold. This session will be held Tuesday, Nov 10 from 8-9:00 a.m.

This is a preview of IPA Session & Meet-up Nov 9 at PRSA International Conference (Atlanta). Read the full post (199 words, estimated 48 secs reading time)
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Part 2: Letting Go in Order to Grow: Growing Your Business by Outsourcing

October 20th, 2015

Last month we held Part 1 of the Letting Grow In Order To Grow series which focused on growing your agency into a practice with employees. This month we’re excited to again collaborate with members of PRSA’s Counselor’s Academy for Part 2 to explore:

  • The benefits of outsourcing: time savings for you, growth opportunity for your business;
  • How to find quality subcontractors: resources, what to look for, red flags;
  • Working through the fear of letting go: how to trust your subs;
  • What are the best arrangements? (contracts, letters of agreement);
This is a preview of Part 2: Letting Go in Order to Grow: Growing Your Business by Outsourcing. Read the full post (130 words, estimated 31 secs reading time)
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Letting Go in Order to Grow: Growing Your Practice Into An Agency

October 7th, 2015

A recording of this teleseminar is available here.

This Sept. 30, 2015, IPA 12/60 teleseminar, offered in partnership with the Counselor’s Academy, featured three panelists who have grown their public relations practice from a one-person shop to full agencies, and a fourth who offers executive coaching to public relations and communications leaders, and provides consulting and training to agencies.

Participants learned through the experiences, including the growing pains and best practices, shared by panelists:

This is a preview of Letting Go in Order to Grow: Growing Your Practice Into An Agency. Read the full post (1042 words, estimated 4:10 mins reading time)
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