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Introducing the new IPA 12/60 Teleseminar Program!
January 10, 2015
In a couple of weeks, PRSA’s Independent Practitioner’s Alliance (IPA) is going to launch “12/60,” an exciting new professional development program designed for indies by indies. Each month, leaders in our section will offer 60-minute teleseminars on topics that are important to indies. And did we mention the series is included in our PRSA/ IPA membership? Not sure if becoming an independent practitioner is for you? We’ve got that covered in the first of our series, and we hope you’ll join in!
More indie tips from Phoenix IPs
More independent practitioner tips from the Arizona Independent Communicators & Creatives Tribe (azICCT) in Phoenix:
Read ’em and reap! Then, add your own…
Want to know what elements should be in a Communication Plan?
Pete Faur offers you access to a Ten-Step Strategic Communication Plan guide. Just email him for a copy at peterfaur@peterfaur.com.
Want to see what sections of a Web page users look at most by tracking the mouse movement?
Andy Ptacek suggests clickdensity.com.
Want to know how to use WordPress more effectively?
Charlotte Shaff recommends attending WordCamp Phoenix, http://phxwordcamp.com/. Tickets are going fast!
Indie business tips: Client-proposal best practices
Our group of Phoenix-area indies — the Arizona Communicators & Creatives Tribe (azICCT, pronounced “AZ Iced Tea”) — meet twice a month to connect and support one another. Today, we gathered in Peoria, AZ, and shared these business tips:
• CLIENT PROPOSALS – Best Practices
1. Prequalify each client with a letter or document stating what you expect (before you even get together for a fact-gathering meeting). Include:
• A certain budget per month
• The required length of a contract
• The ownership of media names
• Access to a high-resolution photo
• Whatever else is important to your success together
Indie pro’s best business tips
azICCT indie pros, L to R: Lindsay from City of Peoria, Stuart Robinson, Andy Ptacek, Sherry Butler, Mariane Maffeo, Ann N. Videan, Charlotte Risch Shaff, Mike Shaldjian, Peter Faur, Christine Marek, Laird Brown - Oct. 2010 ©Ann Videan
Hi, fellow independents, I run the Arizona Communicators & Creatives Tribe (azICCT, pronounced “AZ Iced Tea”) in Phoenix. We’re a group of indies who meet twice a month to connect and support one another.
Hoodwinked by LinkedIn?
Thought his might be of interest to fellow IPA indies whose clients, like mine, show reluctance about using social media like LinkedIn. (Cross-post from my BizTribe blog.)
- Networking time savings. Think about it. What’s your best use of time? Attending a two-hour association luncheon where you never know who you’ll meet? Or, two hours on LinkedIn where you search out exactly the type of people with whom you choose to rub elbows?