Home » Introducing the new IPA 12/60 Teleseminar Program!

Introducing the new IPA 12/60 Teleseminar Program!

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January 10, 2015

In a couple of weeks, PRSA’s Independent Practitioner’s Alliance (IPA) is going to launch “12/60,” an exciting new professional development program designed for indies by indies. Each month, leaders in our section will offer 60-minute teleseminars on topics that are important to indies. And did we mention the series is included in our PRSA/ IPA membership? Not sure if becoming an independent practitioner is for you? We’ve got that covered in the first of our series, and we hope you’ll join in!

The series kicks off on Tuesday, Jan. 27 at 1 p.m. EST with “Am I Ready to Hang OutMy Own PR Shingle?” As a member of IPA, you’ve probably already taken this step, but our presenters will also offer some insights that may help you to evaluate and improve your business.

Our presenters include J.W. Arnold, IPA Membership Chair, who has 16 years experience in both Washington, DC and South Florida and mentored nearly a dozen new indies during that time. He will be joined by Katherine Hutt of Vienna, VA, another seasoned pro who was his mentor and a dynamic advocate for working solo and the benefits it offers, and fellow IPA Executive Committee member Paula MacDonald who is a recently minted indie and serves as a member at large supporting IPA Communications.

To participate in the first 12/60 teleseminar, call 641-715-3300, access code 178394#.

Other valuable 12/60 topics we’ll be addressing this year include (although might be rescheduled I sequence) include:

February: Defining Your Brand Strategy/Value Proposition

March: How Much am I Worth? How to Price Your Product or Service

April: Getting Paid: The Fine Art of Billing

May: Business Development & Strategic Partnering

June: Social Media

July: Time-Saving Tools for Time-Strapped Indies

August: Dealing With Difficult Clients

September: Addressing Healthcare Coverage Needs as an Indie

October: TBD – potential webcast from Int’l Conference

November: Client Relationship Preservation

December: End-of-Year Accounting

Do you have particular expertise in one of these topics? Please contact Gina Milani, IPA chair, gina@milanimarketing.com, or Aerial Ellis, programs chair, aerial@dugardellis.com. We’re always looking for IPA and PRSA members who are willing to share their knowledge with our members.


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