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July’s IPA Webinar with Linda Popky now available on demand!
“It was November 1923. Bandleader Paul Whiteman asked composer George Gershwin to create a concerto-like piece for an experimental jazz concert he was planning. The event program was quite long that night and the ventilation system broke. It was hot, the audience uncomfortable, and many of the pieces sounded similar. Gershwin’s new composition was second to last on the program. The room quieted. A haunting clarinet solo began, and American music was never the same.”
IPA 12/60 program hosts first IPA Twitter Chat!
On June 3, 2015, IPA’s 12/60 program used an exciting interactive communications tool to chat about the topic of social media. IPA’s social media chair, Louise Eliason, CEO of Eliason Associates, a public relations and multimedia consultancy, launched our first PRSA IPA Twitter Chat, “Social Media for Business” #IPAPRSA. Joining her as guest contributors in IPA’s Twitter chat were
PRSA Counselors Academy’s chair-elect, Martin Waxman, APR, president of a consultancy, Martin Waxman Communications, and Nicole Henderson, PRSA Corporate Communications section executive committee, member-at-large, and owner of Selsi Enterprises.
Interested in Content Marketing? Check out on demand webinar from 2014 “Evolve Your Practice and Approach; How Content Marketing is Changing PR Storytelling”
When you are an independent practitioner, you are the master of your universe – some will choose to be “always on,” others will build businesses that offer more work/life balance. Regardless of your choice, you need to create an infrastructure for yourself. The members of the PRSA IPA can help you tackle these decisions by helping you understand the options you have so you can figure out what’s right for your emerging enterprise.
April’s IPA 12/60 Recording Now Available (and Proposal Template)!
April’s IPA 12/60 teleseminar “The proposal process, best practices, and finalizing the contract” with panelists Greg Brooks, West Third Group and Gina Milani of Milani Marketing & PR LLC explored the proposal process and led discussions around the following questions: What makes a winning proposal? Is it different for different audiences? What are the steps in the process? Are there circumstances in which you should charge for a proposal? How do you determine retainer vs. time and expense? Check out the on demand recording and check out the proposal template made available courtesy of PRSA IPA.
Recording available, listen here
IPA’s NEW Social Media Reboot! No foolin’!
We have new IPA social media plans and channels with you! We’re eager to have you join us on our new social media channels.
Starting with our new PRSA IPA Facebook Page and PRSA IPA Twitter. We plan to post notices about our monthly teleseminar topics there, and to share any other useful Indie content we find – including useful tips from IPA members’, too! Please take a look. We hope you “Like it”.