HomeInterested in Content Marketing? Check out on demand webinar from 2014 “Evolve Your Practice and Approach; How Content Marketing is Changing PR Storytelling” -
Interested in Content Marketing? Check out on demand webinar from 2014 “Evolve Your Practice and Approach; How Content Marketing is Changing PR Storytelling”
When you are an independent practitioner, you are the master of your universe – some will choose to be “always on,” others will build businesses that offer more work/life balance. Regardless of your choice, you need to create an infrastructure for yourself. The members of the PRSA IPA can help you tackle these decisions by helping you understand the options you have so you can figure out what’s right for your emerging enterprise.
We also have our pulse on changes in the marketing – changes that also offer opportunities to create a deeper relationship with your clients. Content Marketing has enabled companies – especially companies who don’t have strong media stories – to bring their story direct to the buyer with compelling content that is relevant to them. Last September, IPA hosted a webinar that explored these new content creation opportunities and talked about how to extend your value to your client. There are a lot of content marketing tools, but at the end of the day – every tool needs content – and not just any content, good relevant, fresh content. PR is the logical place to look for development of such stories and content. Check out the on-demand recording – it’s only available until Sept. 8, 2015!!
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