Home » Join us for our March 12/60 — How much am I worth? How to price your Services

Join us for our March 12/60 — How much am I worth? How to price your Services


Last month we looked at the nuts and bolts of taking the first formal steps of selecting a business entity and basics of branding.  This month we are fortunate to have Dennis Spring joining us to talk about prevailing rates and how to set your own.

Dennis Spring began his business career at what was then the largest public relations marketing and service organization of its kind in the world with offices in more than 8 U.S. cities and London. The company served over 2,000 corporate PR departments and firms.  He founded Spring Executive Search, Inc. in 1980. Ten years later the name of the firm was changed to Spring Associates, Inc. In addition to executive search services, the company also handles communications audits, mergers and acquisitions, client/agency reviews and PR agency selection searches.

Mr. Spring also publishes the Official PR Salary & Bonus Report – the bible to hiring managers  nation-wide.  This useful report, consists of aggregated compensation ranges taken from Spring Associates’ confidential database of more than 20,000 vetted communications professionals at all levels, nationwide. The report contains easy-to-read tables of salary and bonus ranges and billing rates for PR agencies, plus salary and bonus ranges for corporate communications departments in key metro areas including New York, Atlanta, Chicago, Los Angeles, Boston, Houston, Washington, D.C. and San Francisco.

More recently Mr. Spring established the Official Registry of PR Consultants — This unique service that allows employers to search listings of more than 300 experienced and vetted PR consultants anywhere. After browsing, you can discuss your project needs with potential partners and negotiate a deal with no intermediaries, no commissions and no fees. The Registry also includes work samples of vetted solo PR consultants itching to tackle your next project, so potential customers can make an informed decision based on real facts.

Dennis will start with a brief introduction but March’s session is going to focus largely on answering the many questions I know will be asked and we’re looking forward to a lively and informative discussion!  Some of the topics Dennis can speak to are regional agency billing rates, insights on defensible rates for independents by region, and trends he’s seeing in the industry.

Coming Up:

April:               The proposal process, best practices, and finalizing the contract

May:                Social Media

June::              Getting Paid: The Fine Art of Billing

July                  Business Development & Strategic Partnering

August:           Copyright & Trademarking Primer

September:    Addressing Healthcare Coverage Needs as an Indie

October:         TBD – potential webcast from Int’l Conference

November:     End-of-Year Accounting

December:      How do I forecast for the coming year?


Do you have particular expertise in one of these topics? Please contact Gina Milani, IPA chair, gina@milanimarketing.com, or Aerial Ellis, programs chair, aerial@dugardellis.com. We’re always looking for IPA and PRSA members who are willing to share their knowledge with our members.



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