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November IPA 12/60 Program: PR TechTalk: Key infrastructure tools and how we’re using them
Wednesday, November 18, 2015, 10:00 am Pacific; 1:00 pm Eastern
Piggybacking on PRSA’s editorial theme in ComPRehension blog this month, New Technologies (best tech for PR Pros,) we thought we’d have a panel discussion on a relatively new tool among PR infrastructure tools, Iris PR Software. It can be described as a CRM tool (customer relationship management) for the PR community, which is a super cool and important idea. This session will help you understand why.
We also invited Michelle Olson to return to talk in greater depth about the key tools she mentioned last month in our “growing your business” panel, and also because in her presentation we learned that she is an Iris user!
IPA Session & Meet up Nov 9 at PRSA International Conference (Atlanta)
It’s time to start make your plans to attend the PRSAICON 2015 in Atlanta! When you select your sessions, think about attending our IPA session – “10 Tips for Going Solo from Mickey Mouse,” presented by IPA Chair Elect, JW Arnold. This session will be held Tuesday, Nov 10 from 8-9:00 a.m.
IPA Session & Meet-up Nov 9 at PRSA International Conference (Atlanta)
Time to gear up for PRSAICON 2015 in Atlanta! When you select your sessions, think about attending our IPA session – “10 Tips for Going Solo from Mickey Mouse,” presented by IPA Chair Elect, JW Arnold. This session will be held Tuesday, Nov 10 from 8-9:00 a.m.
Time is running out to view our 2014 Webinar – “Evolve Your Practice and Approach; How Content Marketing is Changing PR Storytelling” – Available until Sept 8, 2015
Content Marketing has enabled companies – especially companies who don’t have strong media stories – to bring their story direct to the buyer with compelling content that is relevant to them. Last September, IPA hosted a webinar that explored these new content creation opportunities and talked about how to extend your value to your client. There are a lot of content marketing tools, but at the end of the day – every tool needs content – and not just any content, good relevant, fresh content. PR is the logical place to look for development of such stories and content. Check out the on-demand recording – it’s only available until Sept. 8, 2015!!
Join Our New IPA PRSA Social Media Summer Fun! #IPAPRSAFUN
Starting July 1 through August 31, 2015 join us as we get social and share our Indie summer fun and travels using hashtag #IPAPRSAFUN! Indies unite! Share your visual stories and let’s get to know one another socially on our new PRSA IPA Facebook Page!
Start by snapping some fun summer pics: you eating ice cream, listening to a band…going to festivals…an image of your favorite beach or flower…whatever makes you smile this summer. Then share your fun summertime photos to our Indie conversation (“convo”) and hashtag #IPAPRSAFUN on PRSA IPA Facebook Page. Our social media chair will create an album of the #IPAPRSAFUN images that you upload to IPA’s Facebook, making it easy for all to view during our much needed office breaks