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January’s Teleseminar Now Available On Demand! How to work your business and not allow it to work you.
January’s Teleseminar Now Available On Demand! How to work your business and not allow it to work you.
Independent Practitioners often get caught up with “urgent” issues that arise and lose sight of what’s truly important to maintain and grow their business. Carrie Wilkerson, the barefoot executive, helped our IPA members put it all in perspective at our first 12/60 Webinar of 2016, titled “Maximize Your Profit and Productivity While Keeping Your Priorities Intact.”
January’s IPA 12/60! “Maximize Your Profit & Productivity While Keeping Your Priorities Intact”
Wednesday January 27, 2:00 pm Eastern/11:00 a.m. Pacific
As practitioners and service providers, we sometimes get lost in the urgent, without ever attending to the important. As we start this New Year, let’s resolve to stop the cycle of putting out fires instead of growing intentionally and meaningful (for ourselves AND our clients!). This month’s program will show you how to:
- Discover how to determine your primary and secondary motives in your practice.
- Develop a strategy for knowing what to work on first then next based on those motives.
PR TechTalk: Key Infrastructure Tools and How We’re Using Them
Tips and tools from Michelle Olson, APR, general manager of Fingerpaint, and Aly Saxe, CEO of IRIS PR Software
A recording of this teleseminar is available here.
A proprietary tool just for us
In the November 12/60 Teleseminar we learned about a propriety tool built specifically for the public relations practitioner.
IRIS PR Software, a software as a service (SaaS) platform developed by company CEO Aly Saxe, which among other things solves the problem of disjointed record keeping and tracking of media outreach. While working as an agency founder, Aly and her team managed activities in spreadsheets and emails, and found it challenging to measure efforts made on behalf of their clients. Thus the birth of the product.
December 9th Indie 12/60 Teleseminar (10:00 am Pacific): Who you gonna call? The Indie Help Desk!!!
When you have a computer problem, who do you call? The Help Desk! And, when you have a problem with your business? This month, you can call the “Indie Help Desk.”
We realized that no matter how long you’ve been in business, we will always have more to learn. And since sharing issues is a great way to get new methods of solving them, the December 12/60 Teleseminar is dedicated to helping you with those issues that may be plaguing your business: problem clients, billing and collection issues, work/life balance, health care and retirement, you name it! The collective brain trust assembled on our call will be there to offer their best practices and suggestions for your questions. If we don’t have the answer, odds are someone will be able to recommend someone who does. IPA chair-elect J.W. Arnold, a solo practitioner for 16 years, will moderate this unique opportunity to share your best tricks of the trade with other IPA colleagues. Use this link to register today!
NOW ON DEMAND: Part 2: Letting Go in Order to Grow: Growing Your Business by Outsourcing
Bob Schiers, Founder & President, RAS Associates, LLC
Michelle Olson, APR, General Manager, Fingerpaint
Documents Shared by our Panelists (on the IPA website):
- Code of Conduct_USPR (Bob Schiers)
- Freelance Agreement (From Michelle)
Last month we held Part 1 of the Letting Grow In Order To Grow series which focused on growing your agency into a practice with employees. This month we focused on outsourcing or using subcontractors. I urge you to listen to the whole program, but I’ll give you a few highlights here.
The benefits of outsourcing: time savings for you, growth opportunity for your business: