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Entrepreneur help for independent public relations practitioners
Those of us who operate as independent public relations practitioners, or indys, can appreciate receiving advice on how to run a business.
We may be very skilled at public relations, but somewhat lacking when it comes to traits of entrepreneurs.
I recently was introduced to an online tool billed as being ‘by entrepreneurs for entrepreneurs.’ It’s called StartupNation. I highly recommend it.
To read what StartupNation has to say about the public relations industry, click here.
Why I chose to open Codella Marketing
For my inaugural blog on ipa.prsa.org I thought I’d address the motivation behind opening my own shop, since that is, after all, the thread that binds us together.
I have practiced public relations and marketing communications since 1995. I have worked for a large corporation, university, two public relations agencies and one advertising agency. I have entered the independent practitioner field twice, in between working for PR and advertising agencies in Las Vegas.
Both times my decision was the result of situations where I felt I could do better on my own. And I have.
IPA announces corporate sponsor: NewsCactus, an online newsroom service
The PRSA Independent Practitioners Alliance is pleased to announce that NewsCactus (www.newscactus.com) has agreed to become its first corporate sponsor for 2008. NewsCactus is an online newsroom solution for public relations and marketing professionals.
NewsCactus, owned by IPA member Pete Codella, APR, provides the tools needed to build and maintain a complete online newsroom without relying on Web developers or IT departments. Using NewsCactus, professional communicators have direct control over their newsroom’s content and timeliness.
“The NewsCactus partnership provides IPA with a valuable member benefit,” said Kelly Davis, APR, chair of IPA. “We look forward to providing section members a substantial discount on NewsCactus monthly subscription rates, further enhancing the value of IPA section membership.”
Seeking section sponsors
Through PRSA National, the IPA Executive Committee is soliciting discounts and sponsorships from PRSA partners, like BurrellesLuce, Cision, and PR Newswire.
But as every independent practitioner knows, you don’t need to be big to provide excellent services.
Please help us identify smaller companies, like NewsCactus (owned by IPA member Pete Codella, APR) or DigiClips, that might benefit from a partnership with IPA.
If you have contacts at companies that could benefit from sponsoring IPA, please contact us.