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HomeApril, 2008 - - Page 2

Why I chose to open Codella Marketing

For my inaugural blog on ipa.prsa.org I thought I’d address the motivation behind opening my own shop, since that is, after all, the thread that binds us together.

I have practiced public relations and marketing communications since 1995. I have worked for a large corporation, university, two public relations agencies and one advertising agency. I have entered the independent practitioner field twice, in between working for PR and advertising agencies in Las Vegas.

Both times my decision was the result of situations where I felt I could do better on my own. And I have.