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HomeAll - - Page 3

PRSA Section Survey

PRSA recently surveyed all of its national Sections to confirm what we already know: the Independent Practitioners Alliance is the best!

We do not have the largest number of members or the largest budget compared to the other 16 PRSA sections, but our members report receiving the highest value from their section membership. Nearly 80% of respondents said that IPA is extremely or somewhat valuable.

Our online discussion forum stood out as a favorite membership benefit that allows for networking and exchange of information relevant to our businesses and profession. (Need to access the e-group?)

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Sharing electronic files with indys

During this month’s IPA Executive Committee teleconference we discussed building an online resource for independent public relations practitioners.

It was determined we’d make a call for contributions and begin posting resources for those who are interested.

The online document resource center for independents will be included in this blog as part of the ‘Resources’ category.

We’re asking all IPA members for input and documents — contracts, time management forms, activity reports, proposals, estimates, fax cover pages, memos, talent release forms, etc.

We’re interested in anything that’s used in your business that you’re willing to share with other independent public relations practitioners.

Entrepreneur help for independent public relations practitioners

Those of us who operate as independent public relations practitioners, or indys, can appreciate receiving advice on how to run a business.

We may be very skilled at public relations, but somewhat lacking when it comes to traits of entrepreneurs.

I recently was introduced to an online tool billed as being ‘by entrepreneurs for entrepreneurs.’ It’s called StartupNation. I highly recommend it.

To read what StartupNation has to say about the public relations industry, click here.

Why I chose to open Codella Marketing

For my inaugural blog on ipa.prsa.org I thought I’d address the motivation behind opening my own shop, since that is, after all, the thread that binds us together.

I have practiced public relations and marketing communications since 1995. I have worked for a large corporation, university, two public relations agencies and one advertising agency. I have entered the independent practitioner field twice, in between working for PR and advertising agencies in Las Vegas.

Both times my decision was the result of situations where I felt I could do better on my own. And I have.