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LinkedIn Group

IPA has created a group on LinkedIn for independent practitioners.  The group is not limited to IPA members, so feel free to invite anyone you know to join.

http://www.linkedin.com/e/vgh/1537777/


Putting social media to work for your clients

For the past couple of years, attendance at events with the words “social media” in their title have drawn large crowds. Workshops and seminars that focus on the new communication technologies have greater demand than just about any other topic.

In a recent conversation with another independent public relations practitioner regarding social media, the sentiment was expressed that although us indys may be familiar with social media, most of us really aren’t adept yet at utilizing the new tools. There are many reasons for this, not the least of which is we focus on billable hours and are often kept plenty busy keeping clients happy.