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Okay all you independent public relations practitioners, it’s time to commit!
With the launch of ipa.prsa.org we have the new-fangled ability to stay in touch using RSS technology. I know, many of you are wondering, what is RSS and what does it stand for? Do a Google search and many, many explanatory links will magically appear (isn’t Google great?).
Hopefully most of us are educated when it comes to RSS and Web 2.0 terminology since we counsel our clients on the like.
PRSA Section Survey
PRSA recently surveyed all of its national Sections to confirm what we already know: the Independent Practitioners Alliance is the best!
We do not have the largest number of members or the largest budget compared to the other 16 PRSA sections, but our members report receiving the highest value from their section membership. Nearly 80% of respondents said that IPA is extremely or somewhat valuable.
Our online discussion forum stood out as a favorite membership benefit that allows for networking and exchange of information relevant to our businesses and profession. (Need to access the e-group?)
Sharing electronic files with indys
During this month’s IPA Executive Committee teleconference we discussed building an online resource for independent public relations practitioners.
It was determined we’d make a call for contributions and begin posting resources for those who are interested.
The online document resource center for independents will be included in this blog as part of the ‘Resources’ category.
We’re asking all IPA members for input and documents — contracts, time management forms, activity reports, proposals, estimates, fax cover pages, memos, talent release forms, etc.
We’re interested in anything that’s used in your business that you’re willing to share with other independent public relations practitioners.
IPA announces corporate sponsor: NewsCactus, an online newsroom service
The PRSA Independent Practitioners Alliance is pleased to announce that NewsCactus (www.newscactus.com) has agreed to become its first corporate sponsor for 2008. NewsCactus is an online newsroom solution for public relations and marketing professionals.
NewsCactus, owned by IPA member Pete Codella, APR, provides the tools needed to build and maintain a complete online newsroom without relying on Web developers or IT departments. Using NewsCactus, professional communicators have direct control over their newsroom’s content and timeliness.
“The NewsCactus partnership provides IPA with a valuable member benefit,” said Kelly Davis, APR, chair of IPA. “We look forward to providing section members a substantial discount on NewsCactus monthly subscription rates, further enhancing the value of IPA section membership.”
Seeking section sponsors
Through PRSA National, the IPA Executive Committee is soliciting discounts and sponsorships from PRSA partners, like BurrellesLuce, Cision, and PR Newswire.
But as every independent practitioner knows, you don’t need to be big to provide excellent services.
Please help us identify smaller companies, like NewsCactus (owned by IPA member Pete Codella, APR) or DigiClips, that might benefit from a partnership with IPA.
If you have contacts at companies that could benefit from sponsoring IPA, please contact us.