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Expand Your Insight. Add another Section for $40!
Stay on top of emerging trends in an overlapping public relations specialty. In Dec., PRSA is offering $20 off of Section membership valued at $60. From technology to employee communications, each Professional Interest Section offers practice-specific tools and networking sure to increase your awareness of different industries.
Promo Code: FREESEC09. Click here for more information.
Extra service helps retain clients in tough economy
By Nicole V. Candler, APR, Nic Creative Public Relations
Always under promise and over deliver.
While I wish I could attribute this perspective to a seasoned mentor, it’s simply fortune cookie advice I received after a recent client lunch. Nonetheless, the lesson of under promising and over delivering is a good business tip.
That lesson applies more today, during a challenging economy when independent consultants are on edge, trying to gain clients where they can and still nuture relationships with those among their current roster.
Consider Adding Word-of-Mouth Marketing Strategies To Your PR Mix
***In these challenging days of fluxing media relations and exploding social media options, WOMM helps cuts through the clutter.***
I’ve been a PR consultant in various forms (corporate, agency, independent) for 28 years. During the first couple of decades, I remained busy managing media relations, special events, employee communication, collateral writing, and myriad other communication for my companies and clients. But, during all those years, I kept thinking, “There has to be something that cuts through all the marketing confusion out there and brings my company’s or client’s messages right home to a prospect.” In 2003, I “discovered” that something. Good ol’ word-of-mouth marketing (WOMM).
Contest: Share Tools and Resources, Win Free Social Media Virtual Conference
PRSA’s Independent PR Alliance (IPA) is giving away a free seat this month for its July 29 Virtual Conference on Social Media, to the person who provides the most-used shared document on the IPA Web site in the month of June.
Anyone can win, as the contest is open to anyone regardless of IPA membership. However, only IPA members will be able to access the submitted resources on the IPA Web site.
Eligible tools/resource documents must be created by the submitter and of a nonlegal nature. The documents will be posted by PRSA on the IPA site within 48 hours of submission. Send entries via e-mail to PRSA Section Liaison Will Titus at william.titus@prsa.org.
Document Sharing and Resources
IPA has added a new feature to our website that allows for members to share documents and resources. Now, we can exchange non-legal documents, articles, case studies, and other information that will help us build stronger independent public relations businesses.
If you have a resource or document to post, please send the information to IPA’s Communications Chair, Barbara Nash.
To access the information, you will be asked to sign into MemberNet.