By Nicole V. Candler, APR, Nic Creative Public Relations

Always under promise and over deliver.

While I wish I could attribute this perspective to a seasoned mentor, it’s simply fortune cookie advice I received after a recent client lunch. Nonetheless, the lesson of under promising and over delivering is a good business tip.

That lesson applies more today, during a challenging economy when independent consultants are on edge, trying to gain clients where they can and still nuture relationships with those among their current roster.

This is a preview of Extra service helps retain clients in tough economy. Read the full post (357 words, estimated 1:26 mins reading time)
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By Nicole V. Candler, APR, Nic Creative Public Relations<\/a><\/em><\/p>\n

Always under promise and over deliver.<\/em><\/strong><\/p>\n

While I wish I could attribute this perspective to a seasoned mentor, it\u2019s simply fortune cookie advice I received after a recent client lunch. Nonetheless, the lesson of under promising and over delivering is a good business tip.<\/p>\n

That lesson applies more today, during a challenging economy when independent consultants are on edge, trying to gain clients where they can and still nuture\u00a0relationships with those among their current roster.<\/p>\n\n

This is a preview of Extra service helps retain clients in tough economy<\/q>. Read the full post (357 words, estimated 1:26 mins reading time)<\/a><\/div>","protected":false},"excerpt":{"rendered":null,"protected":false},"author":49,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/posts\/94"}],"collection":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=94"}],"version-history":[{"count":3,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/posts\/94\/revisions"}],"predecessor-version":[{"id":97,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/posts\/94\/revisions\/97"}],"wp:attachment":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=94"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=94"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}