***In these challenging days of fluxing media relations and exploding social media options, WOMM helps cuts through the clutter.***

I’ve been a PR consultant in various forms (corporate, agency, independent) for 28 years. During the first couple of decades, I remained busy managing media relations, special events, employee communication, collateral writing, and myriad other communication for my companies and clients. But, during all those years, I kept thinking, “There has to be something that cuts through all the marketing confusion out there and brings my company’s or client’s messages right home to a prospect.” In 2003, I “discovered” that something. Good ol’ word-of-mouth marketing (WOMM).

This is a preview of Consider Adding Word-of-Mouth Marketing Strategies To Your PR Mix. Read the full post (980 words, estimated 3:55 mins reading time)

***In these challenging days of fluxing media relations and exploding social media options, WOMM helps cuts through the clutter.***<\/p>\n

I\u2019ve been a PR consultant in various forms (corporate, agency, independent) for 28 years. During the first couple of decades, I remained busy managing media relations, special events, employee communication, collateral writing, and myriad other communication for my companies and clients. But, during all those years, I kept thinking, \u201cThere has to be something that cuts through all the marketing confusion out there and brings my company\u2019s or client\u2019s messages right home to a prospect.\u201d In 2003, I “discovered” that something. Good ol\u2019 word-of-mouth marketing (WOMM).<\/p>\n\n