<p>For my inaugural blog on ipa.prsa.org I thought I’d address the motivation behind opening my own shop, since that is, after all, the thread that binds us together.</p>
<p>I have practiced public relations and marketing communications since 1995. I have worked for a large corporation, university, two public relations agencies and one advertising agency. I have entered the independent practitioner field twice, in between working for PR and advertising agencies in Las Vegas.</p>
<p>Both times my decision was the result of situations where I felt I could do better on my own. And I have.</p>

<div class="post-teaser-block">This is a preview of <q>Why I chose to open Codella Marketing</q>. <a href="https://ipa.prsa.org/?p=39" title="Permanent Link: Why I chose to open Codella Marketing" rel="bookmark">Read the full post (486 words, estimated 1:57  mins reading time)</a></div>{"id":39,"date":"2008-04-09T15:47:01","date_gmt":"2008-04-09T20:47:01","guid":{"rendered":"http:\/\/ipablog.prsa.org\/?p=39"},"modified":"2008-07-17T13:21:36","modified_gmt":"2008-07-17T18:21:36","slug":"why-i-chose-to-open-codella-marketing","status":"publish","type":"post","link":"https:\/\/ipa.prsa.org\/?p=39","title":{"rendered":"Why I chose to open Codella Marketing"},"content":{"rendered":"<p>For my inaugural blog on ipa.prsa.org I thought I\u2019d address the motivation behind opening my own shop, since that is, after all, the thread that binds us together.<\/p>\n<p>I have practiced public relations and marketing communications since 1995. I have worked for a large corporation, university, two public relations agencies and one advertising agency. I have entered the independent practitioner field twice, in between working for PR and advertising agencies in Las Vegas.<\/p>\n<p>Both times my decision was the result of situations where I felt I could do better on my own. And I have.<\/p>\n\n<div class=\"post-teaser-block\">This is a preview of <q>Why I chose to open Codella Marketing<\/q>. <a href=\"https:\/\/ipa.prsa.org\/?p=39\" title=\"Permanent Link: Why I chose to open Codella Marketing\" rel=\"bookmark\">Read the full post (486 words, estimated 1:57  mins reading time)<\/a><\/div>","protected":false},"excerpt":{"rendered":null,"protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[77,58],"tags":[64,63,32,66,37,62,65],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/posts\/39"}],"collection":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39"}],"version-history":[{"count":0,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/posts\/39\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}