Content Marketing has enabled companies – especially companies who don’t have strong media stories – to bring their story direct to the buyer with compelling content that is relevant to them. Last September, IPA hosted a webinar that explored these new content creation opportunities and talked about how to extend your value to your client. There are a lot of content marketing tools, but at the end of the day – every tool needs content – and not just any content, good relevant, fresh content. PR is the logical place to look for development of such stories and content. Check out the on-demand recording – it’s only available until Sept. 8, 2015!!

Permanent link to this post (113 words, estimated 27 secs reading time)

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Content Marketing has enabled companies \u2013 especially companies who don\u2019t have strong media stories \u2013 to bring their story direct to the buyer with compelling content that is relevant to them.\u00a0\u00a0 Last September, IPA hosted a webinar that explored these new content creation opportunities and talked about how to extend your value to your client. There are a lot of content marketing tools, but at the end of the day \u2013 every tool needs content \u2013 and not just any content, good relevant, fresh content.\u00a0\u00a0 PR is the logical place to look for development of such stories and content.\u00a0\u00a0 Check out the on-demand recording<\/a> \u2013 it\u2019s only available until Sept. 8, 2015!!<\/p>\n\n\n

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