<p>We’ve just landed Linda J. Popky, President Leverage2Market Associates, Inc. as our special guest for our August 4 webinar. Linda is the author of the recently published book “<a href="http://www.amazon.com/Marketing-Above-Noise-Strategic-Advantage/dp/1629560375">Marketing Above the Noise</a>.”<a href="http://ipablog.prsa.org/wp-content/uploads/2015/07/April-15-Popky-Book.png"><img decoding="async" loading="lazy" class="  wp-image-205 alignright" src="http://ipablog.prsa.org/wp-content/uploads/2015/07/April-15-Popky-Book.png" alt="April 15 Popky Book" width="120" height="182" /></a></p>
<p><strong>Learn:</strong></p>
<ul>
<li>Why it&#8217;s so important to stand out in today&#8217;s noisy, cluttered environment</li>
<li>The PR practitioner as strategic adviser</li>
<li>Eliminating distractions: keeping the focus on results, not tactics</li>
<li>Redefining success: helping clients stand out from the crowd</li>
<li>Leveraging key differentiators to build your practice</li>
</ul>
<p>You can register for this exciting event <a href="http://www.prsa.org/Learning/Calendar/list/date/01-Aug-15">here</a>.</p>
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<div class="post-teaser-block"><a href="https://ipa.prsa.org/?p=214" title="Permanent Link: Save the Date! WEBINAR &#8211; “Changing the Conversation: How Independent PR Professionals Can Differentiate Themselves in a Crowded Marketplace”" rel="bookmark">Permanent link to this post</a> (85 words, 1 image, estimated 20  secs reading time)</div>{"id":214,"date":"2015-04-15T15:30:05","date_gmt":"2015-04-15T19:30:05","guid":{"rendered":"http:\/\/ipablog.prsa.org\/?p=214"},"modified":"2015-07-31T15:31:19","modified_gmt":"2015-07-31T19:31:19","slug":"save-the-date-webinar-changing-the-conversation-how-independent-pr-professionals-can-differentiate-themselves-in-a-crowded-marketplace","status":"publish","type":"post","link":"https:\/\/ipa.prsa.org\/?p=214","title":{"rendered":"Save the Date! WEBINAR &#8211; \u201cChanging the Conversation: How Independent PR Professionals Can Differentiate Themselves in a Crowded Marketplace\u201d"},"content":{"rendered":"<p>We\u2019ve just landed Linda J. Popky, President Leverage2Market Associates, Inc. as our special guest for our August 4 webinar. Linda is the author of the recently published book \u201c<a href=\"http:\/\/www.amazon.com\/Marketing-Above-Noise-Strategic-Advantage\/dp\/1629560375\">Marketing Above the Noise<\/a>.\u201d<a href=\"http:\/\/ipablog.prsa.org\/wp-content\/uploads\/2015\/07\/April-15-Popky-Book.png\"><img decoding=\"async\" loading=\"lazy\" class=\"  wp-image-205 alignright\" src=\"http:\/\/ipablog.prsa.org\/wp-content\/uploads\/2015\/07\/April-15-Popky-Book.png\" alt=\"April 15 Popky Book\" width=\"120\" height=\"182\" \/><\/a><\/p>\n<p><strong>Learn:<\/strong><\/p>\n<ul>\n<li>Why it&#8217;s so important to stand out in today&#8217;s noisy, cluttered environment<\/li>\n<li>The PR practitioner as strategic adviser<\/li>\n<li>Eliminating distractions: keeping the focus on results, not tactics<\/li>\n<li>Redefining success: helping clients stand out from the crowd<\/li>\n<li>Leveraging key differentiators to build your practice<\/li>\n<\/ul>\n<p>You can register for this exciting event <a href=\"http:\/\/www.prsa.org\/Learning\/Calendar\/list\/date\/01-Aug-15\">here<\/a>.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->\n\n<div class=\"post-teaser-block\"><a href=\"https:\/\/ipa.prsa.org\/?p=214\" title=\"Permanent Link: Save the Date! WEBINAR &#8211; \u201cChanging the Conversation: How Independent PR Professionals Can Differentiate Themselves in a Crowded Marketplace\u201d\" rel=\"bookmark\">Permanent link to this post<\/a> (85 words, 1 image, estimated 20  secs reading time)<\/div>","protected":false},"excerpt":{"rendered":null,"protected":false},"author":2572,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/posts\/214"}],"collection":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/users\/2572"}],"replies":[{"embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=214"}],"version-history":[{"count":1,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/posts\/214\/revisions"}],"predecessor-version":[{"id":215,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/posts\/214\/revisions\/215"}],"wp:attachment":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}