2/17/15
Submitted by Nathan Hokama, IPA Past President 2014
Launching any business is a big challenge. It may be even more difficult if that business involves selling professional services. It’s simply not the same as selling tangible products. Independent public relations practitioners are a special breed who face even greater obstacles. We must not only sell intangible services, but also explain what the public relations function entails. We may find ourselves having to respond to two questions. First, there is the perennial question that’s all too familiar: “What exactly is public relations?” This may be followed by a new question: “You mean, you get paid to do that?!”
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Independent Practitioners: A Special Breed of Public Relations Professionals
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Read the full post (395 words, estimated 1:35 mins reading time)2\/17\/15<\/p>\n
Submitted by Nathan Hokama, IPA Past President 2014<\/p>\n
Launching any business is a big challenge.\u00a0 It may be even more difficult if that business involves selling professional services. It\u2019s simply not the same as selling tangible products. Independent public relations practitioners are a special breed who face even greater obstacles.\u00a0 We must not only sell intangible services, but also explain what the public relations function entails. We may find ourselves having to respond to two questions.\u00a0 First, there is the perennial question that\u2019s all too familiar: \u201cWhat exactly is public relations?\u201d\u00a0 This may be followed by a new question:\u00a0 \u201cYou mean, you get paid to do that?!\u201d<\/p>\n\n
This is a preview of
Independent Practitioners: A Special Breed of Public Relations Professionals<\/q>. Read the full post (395 words, estimated 1:35 mins reading time)<\/a><\/div>","protected":false},"excerpt":{"rendered":null,"protected":false},"author":2572,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/posts\/195"}],"collection":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/users\/2572"}],"replies":[{"embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=195"}],"version-history":[{"count":1,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/posts\/195\/revisions"}],"predecessor-version":[{"id":196,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/posts\/195\/revisions\/196"}],"wp:attachment":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}