<p>Do you know  one of the most important word-of-mouth marketing tactics is simply to create and advisory board?</p>
<p>Pick a small group of ardent supporters:  clients, friends, family, industry leaders, or others. Feed them  information about your business and what you&#8217;re doing. Meet with them <span style="font-style: italic">consistently</span>:  once a quarter, once a month, once a week. Over lunch, at happy hour,  or in a conference room. Whatever works. Solicit their input, ideas, and  criticisms. Listen to them and act on what&#8217;s appropriate.</p>

<div class="post-teaser-block">This is a preview of <q>Indie Tip: Involve an Advisory Board</q>. <a href="https://ipa.prsa.org/?p=161" title="Permanent Link: Indie Tip: Involve an Advisory Board" rel="bookmark">Read the full post (171 words, estimated 41  secs reading time)</a></div>{"id":161,"date":"2010-09-03T12:25:56","date_gmt":"2010-09-03T16:25:56","guid":{"rendered":"http:\/\/ipablog.prsa.org\/?p=161"},"modified":"2010-09-03T12:25:56","modified_gmt":"2010-09-03T16:25:56","slug":"indie-tip-involve-an-advisory-board","status":"publish","type":"post","link":"https:\/\/ipa.prsa.org\/?p=161","title":{"rendered":"Indie Tip: Involve an Advisory Board"},"content":{"rendered":"<p>Do you know\u00a0 one of the most important word-of-mouth marketing tactics is simply to create and advisory board?<\/p>\n<p>Pick a small group of ardent supporters:  clients, friends, family, industry leaders, or others. Feed them  information about your business and what you&#8217;re doing. Meet with them <span style=\"font-style: italic\">consistently<\/span>:  once a quarter, once a month, once a week. Over lunch, at happy hour,  or in a conference room. Whatever works. Solicit their input, ideas, and  criticisms. Listen to them and act on what&#8217;s appropriate.<\/p>\n\n<div class=\"post-teaser-block\">This is a preview of <q>Indie Tip: Involve an Advisory Board<\/q>. <a href=\"https:\/\/ipa.prsa.org\/?p=161\" title=\"Permanent Link: Indie Tip: Involve an Advisory Board\" rel=\"bookmark\">Read the full post (171 words, estimated 41  secs reading time)<\/a><\/div>","protected":false},"excerpt":{"rendered":null,"protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[61],"tags":[107,32,106,95],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/posts\/161"}],"collection":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=161"}],"version-history":[{"count":2,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/posts\/161\/revisions"}],"predecessor-version":[{"id":163,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=\/wp\/v2\/posts\/161\/revisions\/163"}],"wp:attachment":[{"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipa.prsa.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}